So, Nordic Tech House and Isabella Löwengrip, together with the founders of Ideal of Sweden, are launching a new brand in just a couple of weeks. Hermine Hold. I am so excited for this and I love that I get to be apart of it. If it’s one thing I love more than anything in life, it’s launching brands. haha. Seriously, there is so much soul that goes into it. And it’s so amazing when it’s done in just a short matter of time, with amazingly talented people. Right now we are working on the actual launch day and getting the launch event ready. Shooting all the content. So we are looking for beautiful models out there. I love love love the brand. It’s so classy and timeless, but has an edge to it. I think it works for pretty much every girl out there. and I love how niche they are.
There are so many brands out there trying to fill all needs and gaps. I believe that in 10 years time, hopefully even sooner, the big brands will die out and become irrelevant and niche brands will boom, because of their expertise in their area. Because everyone, or at least me, want the best of everything when I buy something, I want the best design and quality of jeans, because then I know they will always deliver in their craft. Rather than brands that are just doing "good” in everything. So I am very excited and I feel so honoured to be apart of this baby. I can’t wait to show the world of Hermine.
Check them out on Instagram: