Today started way too early. I had time to hit the gym though before my insanely packed day. Gooo me - mama hitting it into the week 21!!! Then I was off to Hermine’s shoot. Its definitely one of my favorite things to do . I love Art Direction, styling and more importantly making it fit our brand so that our story will have it’s red thread through everything we do. That’s the most important thing- is to always come back to your persona.
Hermine is a very commercial brand, which really symbolises the scandinavian simplicity to it, but it still has thing romantic, classy, yet quirky touch it. I really hope you will like them. We are launching sooooo soon!!! Stay tuned!!