It’s not rocket science, but I have realized something new this year for me. Since leaving H&M and Nyden, I haven’t been travelling with work as much as I used to. I mean, there I was crossing two continents every week. And to be honest, I never really knew what time zone I was in. I just saw a bunch of airports, taxis and airplanes. Everything around me was just people and meetings. So back then my inspiration and creative flow came from people. And then sitting on the floor in the evenings/nights getting into the right mindset and reflecting about the day and the meetings, and mindmapping on ideas. Man, sometimes I miss that flow so much. I loved having literally zero minutes over during my days. People used to be so worried about me overworking myself. I kinda loved it. 90% of the time at least. I loved feeling I literally only had 5 minutes to myself every day, because I would just dive into the creative flow.
Now days, the only way for me to get there is change of environment. It doesn’t always have to be a change in continents. It just needs to happen very unplanned. Like when I get up early in the mornings and go to a random place and have breakfast for myself. And listen to a good podcast or interview and have my pen and notebook. Then I always get there. It helps that Oscar and I have had some kind of an inspiring conversation in the evening before hand or the day before, it helps me to push into my flow.
But even now, when travelling. Even though I didn’t see much of Dubai, mostly because I don’t like the city that much and don’t find it too inspiring and I have since I have already been there like 20 times in my life. I still get this extreme flush of freshness in my thoughts and it completely de-clutters my brain and gives space for more interesting ideas and thoughts. So, I think it’s just about giving space and seeing new environments, where the people look different, the coffee taste different and it can just be swapping your favorite café for a glamorous hotel lobby.