Today has been absolutely freakin wonderful. The sun has started to make it’s way to Sweden, so even though the fur was on, the energy is there!!! And of course the launch. In just the first minute we reached 1000 visitors and our first 16 sales!!! First minutes!!! And by 6 pm, 6 hours later, we have had over 28 000 visitors and record breaking sales. waaaayyyy more than we ever expected! So to be Sweden, this is a such success and amazing conversion to have spent almost zero dollars in marketing. AMAZING! Now, we are going to celebrate with champagne!
Also, now that we have managed to launch Hermine Hold, I have soooo much energy for the other brands that we are in the making of creating right now. Tomorrow I have a whole day of just creating and ideating around the business plan for it, but more excitingly- the brand! Oh god I love to create brand. It really is my favorite thing in the world.
Anyways - I have some good thoughts coming up about career and leadership, if you are into that!
I am content junky. So I consume podcasts and articles like no other and it always gets me thinking. So stay tuned, if you’re into those stuff as well!