We are finally live and I haven’t been this excited in a long long time. I love that we can finally show the world what we have been working on. And to our delight, the numbers were amazing! We hit over 1000 site visitors in the very first minute. It was so exciting to see! And the number just went up, up and up. Extremely proud! Check out Hermine Hold
This day completely flew by with meetings at Aller Media all day pretty much, for both Nordic Tech House and Hermine Hold. I couldn’t be more excited for it to launch! Only two days left. It’s going to be so so good. Finally get to see what you guys think! Here is just a teaser of what’s coming. So as always, don’t forget to follow Hermine on Instagram!
Last night Nordic Tech House had an event with Consid. We won the prize as “Equaliizer of the Year”, so last night we gathered 50 powerful women in Sweden to summit together and inspire each other. To be honest, it made me realize that I am exactly where I need to be. But also in a way, it made me realize that Sweden doesn’t have many exciting companies. Even though the entire swedish elit was there and the went was so nice. It made me even more driven to pursue my own thing. What I am doing here at NTH with our Brand Lab. One thing that Isabella spoke about, which our mentor Alexander Bard, speaks a lot about - Male vs Female energy. I am going to write a whole post about it and explain it to you. But it made me so happy that I’m not the only woman that feels that way and it inspired me to be even more “me” in that sense. But I’ll tell you more about it in a blog post tomorrow. Because I think it’s something everyone should think about. Men, women, teams, leader. everyone. Because when it comes down to it, thats what it’s all about.
Hermine Hold is finally launching in 1 week. I couldn’t be more excited to get this project off the grund! It’s been such a pleasure working with the team and helping them get it off the ground. Since Nordic Tech House is the main owner of it, I will of course remain working with them on a strategic level. So you will still get your updates! But as always - don’t forget to follow them!
Today started way too early. I had time to hit the gym though before my insanely packed day. Gooo me - mama hitting it into the week 21!!! Then I was off to Hermine’s shoot. Its definitely one of my favorite things to do . I love Art Direction, styling and more importantly making it fit our brand so that our story will have it’s red thread through everything we do. That’s the most important thing- is to always come back to your persona.
Hermine is a very commercial brand, which really symbolises the scandinavian simplicity to it, but it still has thing romantic, classy, yet quirky touch it. I really hope you will like them. We are launching sooooo soon!!! Stay tuned!!
Launch day is coming up so soon! Only like two weeks left. I’m so excited! Today was the product shoot and then we have the campaign shoot this weekend and the model shoot next Wednesday. Eiiih! I love this part of the journey. Creating something from scratch and putting all your heart and soul into it and introducing it into this world, for everyone to see. But with the amazing Hermine team, I can promise you we have so much in store for you the upcoming months so stay tuned :)
My daily reminder– follow Hermine Hold on insta . Because they are such an amazing group of people, that are creating the first (pretty much) ever hair accessories brand in the world. Even though they will be expanding quickly to other horizons, they will definitely own that market.
What I want said with this post is how much I love working with inspiring and passionated people. I love when passions gets tied up together in all forms and tangles things together, because that’s when true magic is created! And I get such a kick out of working with this team. And being apart of it, just a little, as a strategic brain– is such an honour. And I am so excited to launch things soon! So stay very very tuned and check us out on instagram and sign up to our newletter of course!
I am obsessed with my new boots! They are like a classy but punk Chanel look to them, which is very me. Everyone that knows me, knows that I adore Chanel. Which you probably wouldn’t think when you see my style which is a mix between punk Dr. Martens and “rock” style with skinny leather jeans and pointy boots with band shirts and rings for days. But I love missing classic luxury like that. And most of the time just adding small details– like this Chanel brooch for e.g.
Anyways - Today I got the pleasure to see my mentor Emma Ridderstad (Af Robson) who is one those punk classy women that is a total lady boss. We are so much alike, but she has endless of years in experience. We actually got to know each other when working at Nyden, because we were partnering up with her company for a collaboration. Which H&M and Moschino in the end ended up doing. Which turned out amazing! Anyways meeting her always gives me so much inspiration. She has so much Force in her. If you know what i mean!
After that I got to see my work coach. She comes to my office once a month, and she is always really good. She always gives me a new perspective and something I realized yesterday is that I have a hard time working with a lot of different companies at the same time. I much more prefer being a part of one and then growing with them. I love having ownership and the strategy that comes with that. Believe it or not, I love numbers. Because they give me proof that something is or isn’t working. You can’t fight facts. And I think I am just one of those people that wants to be apart of the whole process and own every step. Because that gives me freedom to be creative and I think thats where you then can see “my” magic.
But after that- Hermine Hold and I had a meeting regarding our launch party that will happen at the end of February. It is so exciting how it is all coming together! Don’t forget to follow them on instagram @Hermine_hold
So, Nordic Tech House and Isabella Löwengrip, together with the founders of Ideal of Sweden, are launching a new brand in just a couple of weeks. Hermine Hold. I am so excited for this and I love that I get to be apart of it. If it’s one thing I love more than anything in life, it’s launching brands. haha. Seriously, there is so much soul that goes into it. And it’s so amazing when it’s done in just a short matter of time, with amazingly talented people. Right now we are working on the actual launch day and getting the launch event ready. Shooting all the content. So we are looking for beautiful models out there. I love love love the brand. It’s so classy and timeless, but has an edge to it. I think it works for pretty much every girl out there. and I love how niche they are.
There are so many brands out there trying to fill all needs and gaps. I believe that in 10 years time, hopefully even sooner, the big brands will die out and become irrelevant and niche brands will boom, because of their expertise in their area. Because everyone, or at least me, want the best of everything when I buy something, I want the best design and quality of jeans, because then I know they will always deliver in their craft. Rather than brands that are just doing "good” in everything. So I am very excited and I feel so honoured to be apart of this baby. I can’t wait to show the world of Hermine.
Check them out on Instagram:
Is it only me, or does it feel soooo good to be back at work? Most people will be back next week. But I love when you have had some time off and reflect on the upcoming year, what your focuses will be and how you want to plan them. And then coming back and actually getting to do it!
Here are my focuses this year
Do more of what I love– and kick ass at it
The past years, actually every single year since I graduated school, I have literally just been throwing myself out there and just running with all the amazing opportunities I have had. But I actually feel like for the first time in my life, I can actually teach people so much of what I am actually good at– Brands and everything that has to do with it. Now days, I actually call it more Business Development, because Brand is so much more than just pretty colors, fonts and pictures. It’s Marketing, PR, Growth, launching events and etc. It’s pretty much making sure you always stay relevant and reach your target goals.
So this year, I want to work with stuff I find fun. Brands that I believe in and people (!!!) I believe it. So so important.
This years Goal– Launching 2 or maybe even 3 brands if I am lucky.
First of all– My own brand
I am launching my own brand, which name I am going to need your help with. I am launching it mostly in the US and UK first this fall. Maybe it will make it to Sweden one day. But I don’t think they are ready for it just yet. But online will of course be available!
Second - Hermine Hold
Hermine Hold– I am helping the out a bit this year which I am so excited about and I cant wait to show you that journey, Such wonderful team. So back to the people I believe in– Check!
Third - Nordic Tech House new brand
Nordic Tech House are venture builders. No only do we invest in companies, we also come up with great ideas that should exist, do market product fits and then we make and build them. And this year we have a goal to do another brand and I will be apart of leading that, so stay very tuned for that as well.